E-commerce SEO is more competitive than ever.
Staying ahead means understanding where the industry is today and where it’s heading next.
In this article, I’ve put together 58 key e-commerce SEO statistics to give you a clear picture of the current landscape.
These insights will help you prepare for what’s coming in 2025 and beyond.
Let’s get into it.
Top E-commerce SEO Statistics
1. 93% of online experiences begin with a search engine. [6]
2. At least 43% of eCommerce traffic comes from Google’s organic search. [9]
3. 23.6% of eCommerce orders are directly linked to organic traffic. [7]
4. 51% of people discover new products or companies online. [9]
5. 61% of online consumers in the U.S. make purchases based on blog recommendations. [9]
6. According to Statista, in 2023, 68% of online shoppers in the U.S. search for a product on Google before making a purchase.[7]
7. 79% of smartphone users have purchased online in the last six months. [5]
8. Mobile searches for “best” have increased by over 80% in the past two years. [8]
1. 93% of online experiences begin with a search engine. [6]
Whenever users plan to make a purchase, it will almost always start with a search engine.
93% of search experiences start with a search engine. You must be visible throughout your buyer’s journey if you want more product purchases.
So when they’re ready to make a purchase when they’re looking for products, and depending on your catalog, before they even know what product they want. This will be a mix of brand and product building.
2. At least 43% of eCommerce traffic comes from Google’s organic search. [9]
Continuing off the previous ecom statistic, most of your potential customers can come from organic search.
As mentioned, you want to be visible throughout your audience’s entire buyer journey.
Not to mention that you don’t have to pay to be visible for searches. As long as you execute your SEO correctly, you can drive product purchases over the long term rather than be a short-term tactic you constantly manage.
3. 23.6% of eCommerce orders are directly linked to organic traffic. [7]
In some form, almost 24% of e-commerce orders are tied to organic traffic. Even if your customers were nurtured through PPC, email, or social media, organic search would be their end channel for finding your products.
That’s why you must have your SEO set up to capture branded and non-branded searches for your product catalog. All of these searches can turn into product purchases through organic.
4. 51% of people discover new products or companies online. [9]
51% of people can and will find your products through organic search. While brand building is equally important, you want to optimize your product and category pages so users can easily find them through SEO.
When a user discovers your product directly through a search, it is much more likely they’ll make a direct purchase rather than doing additional research.
That’s why focusing on keyword rankings above position 3 is so important. Anything over position 3 will get the most traffic and reduce users bouncing to another site. Product purchases are much more likely to happen if you rank higher on Google.
5. 61% of online consumers in the U.S. make purchases based on blog recommendations. [9]
While category and product pages will be the main focus of SEO campaigns for e-commerce, blogs can still have value.
But what you post about is essential. You want to almost integrate your products into every post you create.
Whether it’s a collection post or “vs.” content, all of these have the potential to tie in specific products from your website. Not to mention that people can also purchase products directly on your blog.
6. According to Statista, in 2023, 68% of online shoppers in the U.S. search for a product on Google before making a purchase.[7]
This is why it’s essential to have visibility before your user makes a purchasing decision. Whether they’re researching to learn more about the product, find alternatives, or the actual product itself, you can still act as a touchpoint along their journey.
The more you meet your user, the more recognition you’ll have.
7. 79% of smartphone users have purchased online in the last six months. [5]
While this is more UX, it still can affect your SEO campaign. If your site isn’t accessible on mobile, you will lose out on sales, and Google may devalue your site based on poor mobile usability.
Google crawls websites from a mobile-first perspective, so if your site isn’t optimized for mobile, you might be hurting your SEO efforts.
So it’s almost a win-win. What’s good for your users is also good for SEO as well.
8. Mobile searches for “best” have increased by over 80% in the past two years. [8]
This is a testament to the power of SEO and content marketing for e-commerce.
“Best” searches will almost always lead to collection results. Like “best winter coats” or “best running gear,” this can be your opportunity to tie in your product for each collection.
So, if users are looking for the “best” type of products, you’ll want to have an article on collections for that specific product type. While doing this, you can tie your products directly into the collections article, so users can directly purchase your products in the article.
Even More Ecom SEO Statistics If You Need Them
- Organic search drives over 53% of traffic to e-commerce websites.
- Long-tail keywords account for 65% of search queries and convert at 2.5 times the rate of broader terms.
- Mobile commerce constitutes 68% of all e-commerce traffic.
- A one-second delay in page load time can reduce conversions by 7%.
- Websites that regularly blog and feature user-generated content receive 55% more traffic.
- Adding product videos can boost conversions by 17% and engagement by 33%.
- Organic search boasts an average conversion rate of 2.8%, outperforming social media and email.
- 70-80% of online shoppers ignore paid ads in favor of organic results.
- 70% of e-commerce searches are transactional, indicating purchase intent.
- 93% of online experiences start with a search engine.
- Keywords with strong commercial intent show click-through rates 1.8 times higher.
- Seasonal keywords can see interest spikes of up to 400% during peak times.
- For every $1 spent on SEO, e-commerce brands can expect a return of $3.
- Bounce rates for e-commerce sites hover around 42-47%.
- Returning visitors convert 15% higher than new visitors.
- 28% of “near me” searches lead to a purchase.
- A complete Google My Business profile can increase store visits by 20%.
- Brands that publish 16+ blogs per month experience 3.5 times more traffic.
- Customer reviews can increase revenue per visitor by 62%.
- Top-ranking e-commerce pages have approximately 3.8 times more backlinks.
- Mobile users are 15% less likely to convert than desktop users.
- 63% of Google searches are conducted on mobile devices.
- Visual search tools are increasingly popular among younger consumers.
- 35% of smartphone users use voice search for shopping-related queries.
- 25% of voice searches are local, benefiting brands with physical stores.
- Optimized images with alt tags can increase traffic from image search by 12%.
- 57% of local search queries are made via mobile devices.
- 78% of local mobile searches lead to offline purchases.
- 81% of customers use Google Sites to evaluate a local business.
- 14.1% of searches contain question keywords.
- 96.55% of all pages get zero search traffic from Google.
- 66.5% of links to sites in the last nine years are dead.
- 74.3% of link builders pay for links.
- The average cost of a paid link is $83.
- 57% of B2B marketers report that SEO generates more leads than any other marketing initiative.
- 87% of B2B buyers are willing to pay more for a supplier with an excellent eCommerce portal.
- AI is used in 72% of content strategies to recommend SEO-friendly topics and keywords.
- AI improves SEO results for 65% of businesses.
- 37% of marketers use AI to automate time-consuming SEO tasks.
- 70% of marketers use AI for brainstorming and creating outlines.
- 93% of consumers say that online reviews influence their purchasing decisions.
- 82% of consumers consider user-generated content extremely valuable when making a purchase.
- E-commerce websites that display reviews and ratings can experience conversion rate increases of up to 270%.
- 80% of consumers are more likely to make a purchase from a brand that offers personalized experiences.
- Personalized product recommendations can increase conversion rates by up to 26%.
- 54% of social media users use social platforms to research products.
- 71% of consumers are more likely to make a purchase based on social media referrals.
- 90% of Instagram users follow at least one business account.
- Including a video on a landing page can increase conversion rates by up to 80%.
- 68% of online shoppers in the U.S. search for a product on Google before making a purchase.
Wrapping Up
As the e-commerce landscape continues to grow and evolve, staying up to date with the latest SEO trends is crucial for e-commerce websites.
SEO, content marketing, link building, and UX are integral to an effective e-commerce marketing strategy.
By harnessing the power of these eCommerce SEO statistics, businesses can drive organic traffic, improve their search rankings, and ultimately achieve success in a highly competitive online marketplace