Best B2B Content Marketing Consultants

I’m always amazed by how hard it is to find a legitimate marketing agency.

Especially coming from someone in SEO, it is unbelievably hard to find a marketing agency or consultant that actually delivers on what they preach.

That’s not to say that every marketing agency out there is a bad apple; there are plenty of great choices. 

Unfortunately, the majority of content marketing companies and consultants don’t really know what they’re doing.

They can:

• Oversell you on services you don’t need
• Pass your work off to junior employees after selling you on a grand plan
• Mess up your website and overall marketing if they don’t know what they’re doing

As someone who’s worked at SEO and content marketing agencies, I can only imagine how much of a pain it is to vet companies beyond their sales team.

So anyways, I wanted to make this article to give you a better list of content marketing consultants to consider who operate primarily in the B2B space.

I’ve either worked or collaborated with most of these companies, so I can attest to their quality.

Top B2B Content Marketing Companies to Consider

1. Taylor Scher Consulting

What kind of a “best of” list would this be if I didn’t include myself?

But in all seriousness, I put a lot of pride in the work I deliver. 

I’ve worked with dozens of B2B companies, including a few enterprise clients. 

The majority of my clients are in the HR tech, analytics, logistics, and fintech space. 

Each time, I craft a custom strategy that works for them, not just a generic strategy I apply across all my accounts. 

My typical engagements last from 3-9 months, and you are never locked into a contract with me.

Feel free to reach out if you need additional help with your strategy.

2. Omniscient Digital

Omniscient Digital is a leading choice for B2B SaaS companies looking to drive meaningful growth through SEO and content. Trusted by industry leaders like SAP, Adobe, Loom, and Asana, Omniscient has a proven record of delivering results that go beyond rankings to drive real business impact.

For instance, the agency helped Order.co achieve a remarkable 39x increase in conversions, while driving significant improvements in organic traffic and lead quality for other top clients.

By aligning strategies with business goals and providing high-quality content that captures and converts target audiences, Omniscient helps clients establish and sustain a competitive edge in the B2B SaaS market. This approach sets Omniscient apart, making it an invaluable partner for companies looking to maximize growth through organic search.

3. Siege Media

Siege Media is probably one of the most well-known names in the SEO & content space. 

I’ve been following them for a while, and I actually took their founders’ content marketing course a few years ago. 

They’ve been around for a while now and have delivered on some high-level campaigns, like working for Adidas and AirBnB.

I personally love their approach to content and more specifically, link building.

Instead of manually building links for you, they design their content to attract links organically, so you don’t have to do any outreach on your part.

If you need an additional team to help with content marketing, Siege Media is a great option to consider.

4. Skale

Personally, I’m a huge fan of Skale’s content strategy. 

They seem to nail everything and they’re almost always one of the top ranking results.

Outside of that, while I don’t know their founders personally, I can attest to the quality of their work and how they structure their engagements. 

They’re not just a “sign at all costs” agency. 

They actually care about the clients they’re bringing on and focus on actual metrics that move the needle, not just generic traffic or ranking improvements.

5. Grow & Convert

While I don’t know the G&C team personally, they’re actually somewhat thought leaders in our industry. 

They’ve coined a few terms that are now widely used in the SEO and content space, like pain point SEO and JTBD SEO.

Another thing I like about them is that they take a personalized approach to finding content topics. 

So they won’t just use keyword research tools for finding content topics; they’ll actually interview your sales and demo teams to find unique topics. 

Personally that’s my favorite strategy for content research, so it’s nice to see other agencies replicate that too.

6. Hawksem

I’m personally a fan of the Hawksem team. 

I don’t know their founders personally, but their team members are always the friendliest people.

I’ve been featured in a few of their articles and it’s been a pleasure collaborating with them each time.

They’re a dedicated marketing company that also provides paid ad management.

While they also operate in the B2C space, they primarily work with B2B companies.

7. Kalungi

While Kalungi isn’t strictly made of content marketing consultants, they do have an entire service dedicated to B2B marketing. 

So outside of content, they also provide ABM, fractional CMO services, branding, and SEO. 

If you want a more rounded package and not just content, Kalungi would be a great place to start.

B2B Content Marketing Services You Can Trust

So hopefully this list gives you a solid list of content marketing consultants to consider, especially for competitive niches in the B2B space. All of these companies are solid choices so you can’t go wrong with either one.

If you’d like to test out my content marketing consulting services, feel free to use my contact page to schedule a call with me.