Digital marketing felt chaotic in 2024.
But staying sharp in real estate marketing has never been more important.
These stats show what’s working and what’s not.
They’ll help you optimize your campaigns.
And stay ahead of shifting trends.
I’ve curated 94 real estate marketing statistics.
Each one offers insight from marketers worldwide.
Let’s dive in.
General Real Estate Marketing Statistics
1. 57% of website visitors in the real estate industry come from organic and paid search. [5]
2. The average conversion rate in the real estate industry is 4.7%. [5]
3. The conversion rate for organic search in real estate is 3.2%. [5]
4. The conversion rate for paid search in real estate is 1.5%. [5]
5. The conversion rate for email marketing in real estate is 1.4%. [5]
6. The conversion rate for referral marketing in real estate is 1.3%. [5]
7. 38% of conversions in the real estate industry happen over the phone. [5]
8. 61.7% of organic search users in real estate convert over the phone. [5]
9. 75.4% of ad clickers in real estate convert over the phone. [5]
10. 78% of real estate searches start with a search engine. [5]
11. There were 13 billion real estate search queries on Google. [5]
12. PPC (Pay-Per-Click) cost per click in the real estate industry ranges from $0.50 to $4.00. [5]
13. The average cost per lead in real estate is between $30 and $50. [5]
14. Customer reviews are considered by 97% of people in the real estate industry. [5]
15. 78% of real estate searches start with a search engine. [9]
16. The global revenue of real estate companies reached $9.5 billion in 2021 and is projected to reach $14.6 billion by 2030. [4]
17. The U.S. housing market has a total value of $36 trillion. [10]
18. 70% of buyers prefer content available on the internet over paid advertisements. [11]
19. 85% of homebuyers value comprehensive information about listed homes on websites. [11]
20. 58% of companies find mortgage or financial calculators on websites beneficial. [11]
21. 85% of homebuyers find displaying photos of homes on websites helpful in determining if a property is worth visiting. [11]
22. Realtors in the U.S. earn an average income of $43,000 per year. [10]
23. 70% of homeowners choose agents who utilize video marketing. [11]
24. 36% of home seekers use online videos during the home research process. [11]
25. Mobile devices account for 57% of US online traffic. [11]
26. 9 out of 10 homebuyers under 40 purchase previously owned homes. [10]
27. The average conversion rate in the real estate industry is 4.7%. [7]
PPC Real Estate Statistics
28. The real estate industry has a 4.40% conversion rate for PPC ads in Google search ads, which is higher than the average of all industries at 2.70%.(MyMarketing)
29. Real estate PPC ads run through Google Adwords have a 6.19% CTR for Google Search Ads and a 0.59% CTR for Display.(MyMarketing)
30. Most real estate agents convert between 1-5% over 1-2 years of running a PPC campaign.(MyMarketing)
31. The average cost per click for keywords related to real estate is $2.37 with a conversion rate of 2.47%. (MyMarketing)
32. The average real estate PPC cost per click ranges between $0.50 to $4.00.(MyMarketing)
33. Real estate PPC cost ranges from $0.50 to $5 for Realtors (CPC for keywords such as ‘homes for sale’) and from $5 to $65 for real estate investors (CPC for keywords such as ‘sell my house fast’). (MyMarketing)
34. 62% of marketers plan to increase their PPC budgets. [9]
35. Paid search accounts for 39% of marketers’ budgets. [9]
36. Mobile drives 52% of PPC clicks. [9]
37. The average click-through rate on Google Ads is 3.17% for search and 0.46% for display. [9]
38. The average cost per click (CPC) in Google Ads is $2.69 for search and $0.63 for display. [9]
39. Google receives 3.5 billion daily searches, and 64% of potential shoppers click on Google ads. [9]
40. Programmatic advertising accounts for 85% of display ad spending. [9]
41. The top three Google PPC ads capture 41% of clicks. [9]
Organic Social Media Marketing Real Estate Statistics
42. Over 90% of real estate agents use social media for their business. [Source]
43. Facebook is the most popular social media platform for real estate professionals, with 97% of agents using it for marketing. [Source]
44. Instagram has over 1 billion active users, and 71% of businesses use Instagram for marketing purposes. [Source]
45. Real estate posts with images receive 94% more views than those without images. [Source]
46. Facebook posts with images get 2.3 times more engagement than posts without images. [Source]
47. Videos on social media generate 1,200% more shares than text and image content combined. [Source]
48. Real estate businesses that publish 16 or more blog posts per month receive 3.5 times more traffic than those that publish 0-4 posts. [Source]
49. LinkedIn is used by 77% of real estate professionals for networking and lead generation. [Source]
50. Real estate content posted on LinkedIn receives an average engagement rate of 0.54%. [Source]
51. Pinterest is used by 33% of real estate professionals for sharing property listings and design inspiration. [Source]
Paid Social Media Marking Real Estate Statistics
52. Real estate advertisers spent an estimated $32.6 billion on social media advertising in 2021. (Source: eMarketer)
53. Facebook ads have an average click-through rate (CTR) of 1.59% for the real estate industry. (Source: WordStream)
54. Instagram ads have a higher engagement rate compared to other social media platforms, with an average engagement rate of 1.22% for real estate businesses. (Source: HubSpot)
55. The average cost per click (CPC) for real estate Facebook ads is $1.81. (Source: WordStream)
56. LinkedIn ads targeting real estate professionals have an average conversion rate of 2.74%. (Source: WordStream)
57. Real estate video ads on social media platforms have an average view-through rate (VTR) of 23.31%. (Source: Wyzowl)
58. Twitter ads targeting the real estate industry have an average engagement rate of 1.35%. (Source: WordStream)
59. Real estate advertisers using paid social media marketing campaigns experience an average return on ad spend (ROAS) of 520%. (Source: Hootsuite)
60. Pinterest ads targeting real estate-related topics have an average engagement rate of 0.3%. (Source: WordStream)
61. Snapchat ads targeting millennials interested in real estate have an average conversion rate of 3.24%. (Source: Snapchat)
SEO Real Estate Statistics
62. 53% of website traffic comes from organic search. [6]
63. Google holds a 91.75% market share in search engine usage. [6]
64. 98% of consumers use the internet to discover local businesses. [4]
65. 76% of consumers regularly read online reviews. [4]
66. Local and organic searches contribute to 69% of overall digital traffic. [4]
67. 87% of consumers evaluate local businesses through Google. [4]
68. 69% of overall digital traffic comes from local and organic searches. [4]
69. The average hourly rate for local SEO services is $128 in the USA. [4]
70. 51% of traffic in the real estate industry comes from organic search. [7]
71. Conversion rates are significantly higher from search compared to social media. [7]
Content Marketing Real Estate Statistics
72. In 2018, the Content Marketing Institute reported that 86% of realtors were using content marketing in their overall strategy. (The Close)
73. According to the same report, only 34% of realtors had a documented content marketing strategy. (The Close)
74. A 2021 study indicated that 73% of homeowners were more likely to list with a real estate agent who uses video, yet 85% of businesses were not creating video content. (The Close)
75. As per 2021 data, real estate emails had an open rate of around 27%, demonstrating the effectiveness of email as a content marketing tool. (The Close)
76. Social media plays a significant role in real estate content marketing, with 77% of realtors actively using social media platforms to engage their audience, as of 2021. (The Close)
77. Mobile content is growing in importance, with 58% of millennial home buyers having found their homes via mobile content as of 2021. (The Close)
78. A 2020 survey revealed that 40% of potential buyers found virtual tours to be more useful than photos or detailed information, showing the increasing importance of immersive content experiences. (The Close)
79. In 2019, it was shown that posts with videos attracted 3X more inbound links than text posts, suggesting the high engagement potential of video content in real estate marketing. (The Close)
80. By 2021, 97% of buyers used online resources in their home search, highlighting the crucial role of content in attracting and educating potential buyers. (The Close)
81. Despite the clear interest in video content from homeowners, a 2021 report indicated that 85% of real estate businesses were not creating video content. (The Close)
Email Marketing Real Estate Statistics
82. In 2021, the average open rate for real estate emails was 14.66%, the click-through rate was 5.38%, and the bounce rate was 13.17%. (Realty Biz)
83. In 2022, the average open rate for real estate emails was 21.7% and the average click-through rate was 3.6%. (Realty Biz)
84. The average expected return on investment for email marketing is $40 for every $1 you spend.
Email marketing has an ROI of 3,600%, converts 40% higher than social media, and has an average open rate of 25% in the real estate industry. (Realty Biz)
85. Since 2018, real estate email open rates have increased by 32%, and click-through rates by 54%. (Realty Biz)
Real Estate Web Design Statistics
86. 81% of National Association of Realtors members have their own listings on their website. (National Association of Realtors)
87. 70% of broker/broker associates and 69% of sales agents have a website. (National Association of Realtors)
88. 94% of first impressions are design-related. (National Association of Realtors)
89. 51% of homebuyers report finding their homes online before purchasing. (National Association of Realtors)
90. Zillow was the most popular real estate website in the United States in 2022, with about 60 million monthly visits. (National Association of Realtors)
91. Realtor.com was the runner-up, with about 40 million monthly visits. (National Association of Realtors)
92. 85% of home buyers and sellers prefer realtors who use videos. (National Association of Realtors)
93. Websites with video are spent 88% more time on average than those without. (National Association of Realtors)
94. The average bounce rate within the real estate industry was 40.8%. (National Association of Realtors)
Additional Real Estate Marketing Statistics
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The global real estate market is projected to reach $637.80 trillion by 2024.
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The U.S. real estate market is valued at $47 trillion.
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First-time home buyers made up 26% of all buyers in 2022, down from 34% in 2021.
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Younger millennials constitute 70% of first-time home buyers.
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Real estate agents allocate 54.2% of their marketing budgets to digital marketing in 2024.
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23.1% of U.S. real estate agents utilize content marketing strategies.
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Organic and paid search account for 57% of website visitors in the real estate sector.
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Organic search boasts an average conversion rate of 3.2%, while paid search has a 1.5% conversion rate.
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Pay-Per-Click (PPC) advertising costs in real estate range from $0.50 to $4.00 per click.
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61.7% of users from organic search prefer to convert via phone calls.
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Listings with video content receive 49% more qualified leads.
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73% of homeowners prefer to list with agents who use video marketing.
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Listings featuring videos generate 403% more inquiries.
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Video walkthroughs increase buyer confidence by 28%.
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YouTube is the most popular search engine among 51% of home purchasers.
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Marketers using video grow revenue 49% faster than non-video users.
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81% of marketers report that video has helped them generate leads.
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92% of U.S. realtors use Facebook for lead generation.
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12% of realtors use TikTok to reach younger buyers.
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51% of real estate professionals utilize social media to generate leads.
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Social media is used by 63% of real estate agents to advertise listings.
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57% of realtors use social media daily to market their businesses.
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Despite its large user base, YouTube is only used by 26% of real estate agents.
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46% of realtors consider social media the best source of high-quality leads.
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90% of realtors use Facebook, followed by 52% on Instagram and 48% on LinkedIn.
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97% of homebuyers use the internet to look for property.
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41% of recent purchasers started their house hunt online.
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95% of homebuyers utilized online resources during their search.
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A mobile device is used by 50% of homebuyers during their search.
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54% of professionals use email to nurture long-term relationships.