Inbound marketing is one of the few strategies where advertising isn’t involved. Instead, inbound marketing focuses on building an audience that comes to you rather than you going to them. Hence the name inbound.
So how do you get your ideal target audience to come to you?
You do it by engaging with them through consistent, high-quality content that builds long-term trust and dependency.
You offer a value for free, and users are capturing that value.
Inbound marketing is one of the most cost-effective and all-around effective marketing strategies for bringing in new business.
In this article, I’ll touch on some of the most recent inbound marketing statistics covering what it is and why it’s beneficial.
One mainly being the ROI of inbound marketing.
These inbound marketing statistics will cover everything from specific industries like SaaS marketing statistics to marketing channel trends and SEO ROI statistics.
Here are 251 inbound marketing statistics you should know.