Key B2B SEO Statistics
- 57% of B2B marketers claim that SEO generates more leads than any other marketing initiative.
- Leads from search engines have a 14.6% close rate, while outbound leads have only a 1.7% close rate.
- Updating existing content with new images and rewritten text can increase organic traffic by 111.3%.
- The number of B2B researchers using mobile devices during the purchase process has grown by 91% over the past two years.
SEO in 2025 might feel unpredictable.
But staying informed on the latest data is still key to success.
These B2B SEO statistics will help you cut through the noise and focus on strategies that still work.
That’s why I’ve rounded up 40 B2B SEO stats to keep you ahead of the curve.
Let’s dive in.
B2B Buyers Journey SEO Statistics
1. There may be 6-10 people involved in any given B2B purchasing decision. [5]
2. Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. [6]
3. 71% of B2B researchers start their buying process with a generic search. [6]
4. 89% of B2B researchers use the internet during their research process. [6]
5. 74% of B2B clients conduct half of their research online before making offline purchases. [6]
6. 60% of B2B organizations utilize search engine optimization in their marketing efforts. [6]
7. 45% of enterprise-level companies invest over $20,000 per month in SEO. [6]
8. 81.2% of B2B professionals and owners report higher quality leads from SEO compared to PPC (Pay-Per-Click). [6]
9. SEO generates more sales than PPC for 70% of brands. [8]
10. In-house organic SEO efforts drive 12% more website traffic than fully outsourced efforts. [8]
11. 70-80% of users focus on organic search results. [7]]
12. 81% of B2B marketers recognize the significance of SEO in lead generation. [9]
13. 70-80% of B2B users ignore paid ads and focus on organic results. [9]
14. 66% of B2B buyers turn to internet search results when exploring products they plan to buy.
15. 23% of B2B marketers believe organic search is the most effective channel at driving revenue.
16. 50% of B2B brands with excellent user experience prioritize SEO, compared with 29% of all B2B companies.
17. 55% of high-growth B2B brands have dedicated in-house SEO capabilities.
18. 96% of B2B marketers agree SEO is “very effective” or “somewhat effective.”
19. 70% of B2B marketers say SEO drives more sales than PPC.
21. 68% of all online experiences begin with a search engine.
22. Over 53.3% of website traffic comes from organic search.
23. SEO drives over 1,000% more traffic than other channels like organic social media.
24. 60% of marketers cite inbound marketing as their top source of high-quality leads.
25. Google is the dominant search engine, driving 92.9% of all global traffic.
26. B2B buyers consume 3-7 pieces of content on average before speaking to a salesperson.
27. 40% of marketers say content development is their most pressing SEO issue.
28. The first result on Google’s search engine results page (SERP) gets approximately 27.6% of all clicks.
29. 61% of marketers say their primary SEO goal is lead generation.
30. Over 6.5 billion searches are made on Google each day.
31. 84% of B2B marketers say content creation is the top content marketing activity they outsource.
32. 32% of respondents said they don’t have a person dedicated to running their content marketing campaigns.
33. 70% of marketers say they focus on all three aspects of SEO (on-page SEO, off-page SEO, and technical SEO) when conducting their SEO audits.
34. Over 92% of keywords get fewer than 10 monthly searches.
35. The average close rate for SEO-related leads is 6%, which is 8x higher than traditional marketing.
36. Organic search accounts for 40% of online revenue for B2B companies.
37. The average ROI of a thought leadership-based SEO campaign is 748% over a 36-month period.
38. B2B companies spend, on average, 22% of their marketing budget on SEO.
39. The average time period until results arrive for an SEO campaign is 4-6 months.
40. The first five organic results receive 69.1% of all clicks on the first page of search engine results.