88% Increase In Signups for a Data Enhancement Company

Case Study

Overview

FreeNCOA operates in the data enhancement industry, specializing in NCOA processing.

They came to me after struggling to see results with their previous provider. 

Despite being well-known in a niche market, the client struggled to increase organic traffic and visibility. 

More importantly, they weren’t seeing any leads coming in from their SEO efforts.

The client was focused more on the vanity aspect of SEO, but I helped shift their focus on what actually matters.

Despite working with this agency for over a year, they saw 0 movement from their SEO despite the SEO agency sending misleading reports each month.

Rankings Increase

88%

Increase in Platform Signups

26%

In Organic Traffic

20+

Page 1 Rankings for High-Intent Keywords

The Problem

This client spent months with an SEO team that didn’t know what they were doing. 

They:

  • Created 100s of pages of low-quality AI content targeting the same keyword
  • Were spending time and energy building backlinks on low-quality content farms
  • Weren’t going after any keywords with conversion-intent
  • The pages weren’t necessarily optimized for a particular search either
  • The option to sign up for their product was completely buried in the navigation

It was just a mess all around.

The Solution

It was pretty easy to turn things around for this site.

I started by performing a full content audit to improve their existing assets. 

This included: 

  • Merging cannibalizing pages: I was basically turning garbage into gold by taking thin content and turning it into a more beefed-up article. It’s a very easy way to see quick results from a content audit.
  • Removed low-value pages: We don’t want to signal to Google that we have low-quality content, so I removed pages that had no hope of being repurposed into another article. Sometimes, you just have to delete these pages entirely.
  • Updated pages with potential: Some articles still showed promise. I basically used GA4 and GSC to see which pages were driving conversions and had search potential, and then had my writer improve the quality of the page. All of these pages were mostly written with AI, so we had to add a human element to them. 
  • Focused on conversion rate optimization: As I mentioned before, their CRO was a mess, so I had to fix their hidden CTAs, set up conversion tracking, and make their pricing page more accessible. I also added sticky widgets to their blog which helped increase conversions too.

After the audit, we spent time optimizing their main service page.

From the client, their main money keyword was “NCOA Processing,” so the majority of the revenue growth this client saw was from this one page.

Updating this page was more involved than I was expecting but we ended up ranking on the first page for that keyword + a few additional related ones.

I did this by:

  • Getting an SME involved with the writing process: Data scraping is a highly technical space, so I needed a writer who was familiar with this process over a junior writer. This writer was incredibly detailed and specific, so this only helped improve the quality of our page
  • Fixed their internal linking: Every blog was using the same anchor text across their site, so I had to fix this by doing a full internal link audit. Basically finding mismatched anchor text and have it retargeted to my client’s money page
  • Updated the entire service page: I gave this article a full makeover. It went from only 200 words to over 1,000 words packed with value from the SME.
  • Made sure the content accurately covered what a user was looking for: I made sure the content was as relevant as possible. I leaned on my client’s/SME’s guidance for areas that the competition hasn’t covered with content yet.

The Result

After the content audit and page update, we saw:

  • 88% increase in conversions (66 vs 33 QoQ)
  • 26% increase in organic traffic
  • First page rankings for NCOA processing service and NCOA address validation

This was all over 3 months and didn’t require any new content outside the service page we updated. 

New content isn’t always necessary, and what matters at the end of the day are leads that convert.

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