How I Tripled Organic Leads for a Legal Tech Company in Just 90 Days
Case Study
Overview
A legal tech company came to me with no SEO results.
They weren’t getting any qualified leads from organic search.
Their service had potential—but no one knew it existed.
Zero non-branded traffic.
No keywords ranking.
No conversion paths on their site.
But like most B2B companies, they had opportunities they weren’t seeing.
I built them a content strategy focused on bottom-funnel keywords.
Then rebuilt their site to drive action, not just awareness.
In 3 months, I tripled leads from organic.
333%
Increase in Bookings
15%
Increase in Organic Traffic
20+
Page 1 Rankings
The Problem
Their site had no CTAs anywhere.
Service pages were vague and unfocused.
No testimonials. No case studies. No proof they could deliver.
Even if someone found their site, they wouldn’t convert.
It wasn’t just an SEO problem.
It was a messaging, positioning, and conversion problem.
Without fixing these, traffic means nothing.
The Solution
I created a two-pronged approach: CRO + bottom-funnel SEO.
- CRO-first site rebuild
- Rewrote service pages with clear, conversion-driven messaging
- Added CTAs for every decision stage—demo, contact, and “learn more” options
- Redesigned the contact page with qualifying questions
- Tightened navigation to push high-intent visitors toward action
- Bottom-funnel SEO strategy
- Prioritized purchase-intent keywords we could rank for quickly
- Created authority-driven content showcasing their legal expertise
- Landed backlinks from relevant legal publications to build domain trust
Everything was built to convert—not just attract traffic.
The Result
The strategy translated into revenue fast:
- Nearly 3x organic revenue in just 90 days
- Organic became their #1 driver of qualified leads
- Traffic that actually converted—not just pageviews
Proof that new sites can win at SEO if you prioritize the right levers.
Let’s Get Your SEO Working for Revenue, Not Just Rankings
Even if we’re not the right fit, this call will give you clarity on where to focus your SEO efforts.