How I Helped a B2B Company Add $11,500 MRR Just from Organic

Case Study

Overview

This is a client in the B2B space that came to work with me back in November. After not being satisfied with what their existing SEO was delivering, they roped me in to help fix their strategy.

After revisiting their existing content and building out new sales assets, I was able to help this client add on an additional $11,500 MRR from SEO.

Here’s what I did.

$11,500

in MRR

538 Free Trial Signups

20+

Demo Requests

The Problem

So the problem was a pretty common one, they hired an SEO off Upwork that was completely botching their SEO strategy.

Their whole strategy was to create dozens of low value content around the same set of keywords.

Not to mention that every article was just repeating the same thing over and over again.

This client was also missing out on sales assets that would help clients consider them as a service.

They had no sales assets and didn’t even have a demo option.

The Solution

The solution was pretty simple actually.

I had to do the following:

Step 1. First, they needed sales enablement content. We:

Built out an entire profile of customer success stories
Optimized their home page to include more social proof (testimonials and brands worked with)
Replaced stock photography with product-led images
Helped them build out a product demo offering
Added more sections to the home explaining what the product is
Cleaned up a few pages like the about us and contact page
Built out a full range of competitor comparison pages

Step 2. Built a full range of BoFu-style content:

Went after alternative content against their most well-known competitors
Create different “best x” articles for their product’s use cases and industries

Step 3. I had to audit their entire content profile. This meant:

Deleting completely dead pages
Merge underperforming pages into performing ones
Updated content that was in a low-hanging fruit position and/or had conversion potential

Step 4. We had to build out product pages to educate their audience:

Each use case feature has a product page
Each page was fully optimized to educate the user on that product
We also optimized those pages for search so they brought in highly qualified traffic

Step 5. Helped build out MoFu content that targeted JTBD and pain point keywords while positioning our product as a solution.

The Result

The results I saw from the campaign were pretty impressive.

Almost all of the top 10 highest converting articles were best software listicle or alternative articles.

They:

Added $11,500 in MRR
Had over 570 free trial requests just from organic
6 of their top 10 highest converting pages were BoFu content

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