HR Tech Lead Generation: Different Ways to Increase Sales and Leads
Ways to Generate Leads for an HR Tech This article will pretty much give you a deep dive into how to generate quality leads for an HR tech product. If you don’t want to read the full article, here’s a quick TL;DR Diversify Your Marketing Channels with Inbound and Outbound Use SEO to Capture Bottom […]
How Long Does it Take to Learn SEO? Tips for Getting Started in 2024
Learning SEO can seem daunting, but it isn’t as difficult as it may seem. It may seem like a lot of information, but learning from the right resources and knowing how to get started is crucial to understanding SEO. In this article, I’ll talk about the best ways you can learn SEO and how to […]
14 Best Metrics and KPIs to Set For Your SaaS SEO Campaign
If you’re looking to start your SEO strategy, it’s crucial that you have key performance indicators (KPIs) set to measure the performance of your campaign. As a B2B SaaS SEO consultant with 4+ years in the SEO industry, I’ve worked with countless software companies that used a wide variety of KPIs. In this article, I’ll discuss the […]
A SaaS Technical SEO Guide: Everything You’ll Need to Know
Before you even start with your SEO strategy, you’ll want to optimize your website for search engines, also known as technical SEO. SaaS companies often neglect technical SEO since measuring the direct impact on ROI is difficult and doesn’t fit into most SaaS budgets. Even though technical SEO might seem unnecessary, it’s probably one of the […]
B2B Healthcare Marketing: 7 Statistics and Trends Marketers Should Know
B2B healthcare marketing, in particular, is a competitive industry that requires constant monitoring of industry trends and the ability to adapt to the changing needs and preferences of your target audience. Looking ahead to 2024, it’s important to know the key trends that will shape B2B healthcare marketing. From personalized content and account-based marketing to […]
How to Find Orphan Pages in Screaming Frog
Orphan pages are one of the most neglected items in SEO. It can be easy to get caught up in new content that you forget to optimize what you already have. In this article, I’ll show you how to find orphan pages using Screaming Frog. Step #1: Start Your Site Crawl in Screaming Frog So […]
Real Estate Marketing Statistics: 94 Real Estate Statistics Marketers Should Know
While digital marketing might seem chaotic in 2023, it’s still important to stay up to date with learning everything you can in the real estate marketing space. These real estate marketing statistics will lead you to what works today and what does not and improve your marketing campaign. These real estate marketing statistics are a […]
Law Firm Marketing Statistics: 133 Legal Marketing Statistics to Know
Top 5 Legal Marketing Statistics 94% of law firms have a website, and 90% have a blog. Law firms allocate 49% of their budget to marketing. LinkedIn is the most popular social media platform for law firms, with 94% of firms using it. Organic search has a conversion rate of 4.2% in the legal sector. […]
73 Local SEO Statistics Marketers Should Know Going Into 2024
Local SEO has become crucial for businesses aiming to attract inbound leads through organic search. As consumers increasingly rely on online searches to find local services, optimizing for local SEO has never been more important. Coming from personal experience, I’ve found that local SEO, or specifically Google Business profiles, can be an absolute powerhouse when it comes […]
Google Search Console Quick Wins: Using GSC to Find Easy SEO Wins
In SEO, you’re constantly told that SEO is a long-term process. And as with everything with SEO, we say it depends. If you’re starting out with a brand new website or a smaller budget, then it may take longer to see direct growth from SEO. But if you have an existing site with existing authority, growth may […]