Content Audit for SaaS: 11 Ways to Audit Your Content
Key Takeaways This article will give you a full understanding of how to run a SaaS content audit. What you need to know, how to run it, and how to prioritize these pages. One of the common issues I see SaaS marketers make is just focusing on creating new content. There’s nothing wrong with new […]
Picking Between PPC or SEO for a SaaS
Looking to start your SaaS marketing campaign but need help figuring out where to start? It’s tricky to know where to start, especially when it comes to PPC and SEO for SaaS companies. Both channels have pros and cons, but PPC and SEO are ultimately necessary pillars for your SaaS marketing strategy. That’s not to say […]
HR Tech Marketing That Doesn’t Suck: Strategies That Help You Grow
Let’s face it. HR tech is a crowded market. Everyone is fighting for the same eyeballs. The same leads. The same customers. It doesn’t matter if your product blows the competition out of the water. If no one knows about it, it’s game over. But don’t worry. This article will show you exactly how to […]
251 Inbound Marketing Statistics That Can Help Inform Your Strategy
Top Inbound Marketing Statistics The average marketer publishes an organic post on social media 3 to 4 times per week. Video marketing creates 300x more traffic to the website as compared to other forms of content marketing. (Enterprise Apps Today) Blogs are one of the top marketing channels for companies – second only to social media […]
Crawled – Currently Not Indexed: Common Causes and How to Fix Them
Crawled currently not indexed can be one of the most difficult technical SEO items to fix. Depending on how many pages you have on your website, you will run into this issue at some point. But what does crawled – currently not indexed mean? And how do I fix it? In this article, I’ll explain why your […]
44 SaaS Marketing Statistics in 2025: What Marketers Should Know
Key Takeaways This article will cover some of the top SaaS marketing statistics you should know in 2024. This list will include a mix of inbound (SEO, social, email) and outbound (PPC, LinkedIn ads, cold) marketing statistics. Here are some of the top statistics from the article. Nearly 36% use their blog posts as a […]
58 Ecommerce SEO Statistics Marketers Should Know in 2025
E-commerce SEO is more competitive than ever. Staying ahead means understanding where the industry is today and where it’s heading next. In this article, I’ve put together 58 key e-commerce SEO statistics to give you a clear picture of the current landscape. These insights will help you prepare for what’s coming in 2025 and beyond. […]
How to Create a Solid Content Brief for SaaS Writing Teams
Whether you’re working at an SEO agency specializing in SaaS or on an in-house SaaS marketing team, you’ve probably created a brief for content once or twice. Content briefs are a great way to bridge the communication gap between the SEO and content teams. Without having a brief in place, it’s easy for both departments […]
Google Search Console Audit: Ultimate Guide
Key Takeaways This article will be a full in depth look of how you can audit your Google Search Console property. This will include everything from auditing your performance data to reviewing your page indexing report. This is will be a deep dive article. Google Search Console is a handy audit tool that should be […]
HR Tech Lead Generation: Different Ways to Increase Sales and Leads
Ways to Generate Leads for an HR Tech This article will pretty much give you a deep dive into how to generate quality leads for an HR tech product. If you don’t want to read the full article, here’s a quick TL;DR Diversify Your Marketing Channels with Inbound and Outbound Use SEO to Capture Bottom […]