B2B SaaS SEO: Strategies to Get More Leads in 2024
Key Insights This article will walk you through the different ways you can do SEO for your B2B SaaS. The goal is to help you better understand what you should be focusing on and what the overall goal of SEO is, especially for SaaS companies. We all know SEO can be a tough channel to […]
Link Earning vs Link Building: Why Building a Brand is a Better Long-Term Option
Key Insights This article will talk about the differences between link building and link earning, and why you should prioritize earning your links overall manual outreach I think we can all agree that link building sucks. It’s a giant pain in the ass, and it can sometimes be all this work for very little in […]
How to Find Bottom of Funnel Keywords
Key Takeaways This article will highlight all the different ways to find bottom of funnel keywords and how to go after them successfully. I also included a few examples of BoFu keywords that might help you out. If you want to capture leads almost guaranteed to convert, you need to focus on your audience’s journey. […]
SEO Quick Wins: Finding Easy-to-Win Opportunities
This article is a transcript of a video I made about finding quick wins in SEO. Most of this article will be covered in the video, but I added some details if you want to keep reading. Let’s jump right in. Using Google Search Console for Quick Wins When looking for quick wins, I almost […]
Branded vs. Non-Branded Traffic: Measuring the Difference in Google Search Console
One thing I always like to highlight with websites and Google Search Console is that sometimes, the data you see can be slightly misleading. When we’re looking in Google Search Console, it’s all the keyword data your site ranks for, whether branded or non-branded. From most websites I’ve seen, branded clicks are almost always the […]
Startup Marketing Budgets: How Much Should a Startup Spend on Marketing?
Launching a SaaS startup is often chaotic, especially for the founder. (This is supposedly a stressed founder in the astral plane) Different roles need to be filled, while resources are tight, often causing the founder to wear many hats in the early stages. Then, on top of it all, you have to consider marketing (and […]
How to Generate Leads That Convert for a B2B SaaS
No matter what stage you are in as a SaaS (early stage, mid-sized, or even enterprise), finding ways to generate quality leads that fill up your pipeline is obvious. But how do you generate leads that every business is vying for? Should you invest in your sales and marketing teams to find and qualify new leads? Or, […]
33 Best SEO Tools to Use For Your Next SaaS Marketing Campaign
What good is a SaaS SEO strategy if you don’t have access to the right tools to make your campaign successful? I’ve put together a list of SaaS SEO tools I use the most for all of my clients. These tools can apply to any SEO strategy, but they seem to work best for B2B SaaS. […]
The Top 8 Startup SEO Companies to Know
Key Takeaways This article will highlight some of the best SEO companies for startups. This will mostly be for early stage startups, but I included a pretty diverse list of SEO companies that can help you out regardless of your startup size. When you want to get started with SEO, finding an SEO company that […]
The Top 11 Fintech SEO Companies to Know
When you are looking to get started with SEO, finding an SEO company that actually understands SEO, the finance industry, and aligns with your business goals is a challenging task. Depending on your company size and budget, you ideally want an SEO company with experience in your industry and solid social proof. While finding an […]