Top 9 B2B SEO Consultants to Consider in 2024

If you’re a B2B company looking for outside support with SEO, you should be very particular about who you bring on.

Depending on your company size and budget, you ideally want someone who has actual experience in your industry and isn’t just a generic consultant across all industries. 

While it definitely sucks looking for an SEO consultant who knows what they’re doing, especially in B2B, I’m hoping to make your search easier with this article.

Here are the best B2B SEO consultants to consider.

Best B2B SEO Consultants to Choose From in 2024

1. TaylorScherSEO

As an individual SEO consultant with over 4 years of experience, I specialize in B2B SaaS verticals such as HR Tech, FinTech, and Startups. 

My B2B services include SEO audits, consultancy, and full-service SEO, with a focus on increasing revenue and qualified leads through organic search. 

I work as a hands-on consultant and offer comprehensive SEO services, including content creation, user experience, technical SEO, on-page SEO, and off-page SEO. My conversion-driven approach aims to optimize not just for rankings and traffic but for relevant traffic likely to convert. 

You can see my case studies here to see what I’ve done for other B2B companies.

2. Mike Khorev

Mike Khorev is a seasoned B2B digital marketing consultant with over a decade of experience in SEO, content marketing, and web design. 

His approach is tailored to driving leads, increasing sales, and growing revenue, primarily for B2B, SaaS, software, startup, IT, and technology companies. 

Positioning himself as a strategic partner, Mike works closely with clients to optimize their marketing efforts, drive potential customers, and build effective sales funnels. 

His expertise in organic SEO and B2B services has made him a well-known figure in the SEO industry. 

Mike’s specialized focus on the B2B, SaaS, and technology sectors, combined with his advanced, tailored SEO strategies, allows him to address the unique needs of businesses in these fields.

3. RevenueZen

RevenueZen is a trusted name in B2B SEO.

Founded in 2017 by Alex Boyd, RevenueZen is a SEO-led content marketing agency that works primarily with B2B companies.

While I don’t know their team personally, they have worked with some solid clients like Lightyear, Bloomfire, and Zix.

4. Accelerate Agency

Accelerate Agency is a specialized SEO growth agency focusing primarily on SaaS companies. 

Founded to address the gap in high-quality, data-driven SEO services, the agency combines human expertise with advanced data analytics and machine learning. 

Their comprehensive approach covers a 360-degree spectrum of organic search, integrating technical SEO, onsite and offsite optimization, and content marketing. 

With a team of over 190 international experts, Accelerate Agency is dedicated to delivering tangible growth and ROI, leveraging innovative strategies and cutting-edge technology. 

Their specialized focus on SaaS, data-driven approach, and comprehensive SEO services position them as leaders in the SaaS SEO space, offering global expertise and a results-oriented mindset to their clients.

5. Skale

Skale is a B2B SEO agency specializing in creating SEO revenue engines for SaaS brands. 

Their unique approach focuses on transforming SEO into a significant growth driver, aiming to increase pipeline and annual recurring revenue (ARR) for clients. 

Unlike traditional SEO agencies, Skale tailors its services to deliver real business KPIs such as SQLs, qualified signups, and new MRR, moving beyond conventional metrics like rankings and traffic. 

With a team of experienced professionals, Skale offers comprehensive SEO services including link building, content creation, and technical SEO. Their innovative SEO revenue engine model is designed to position SEO as a key growth channel for SaaS companies, although this specialized focus might limit their relevance to businesses outside the SaaS sector.

6. Go Fish Digital

Go Fish Digital is a full-service digital marketing agency that specializes in SEO, paid media advertising, digital PR, content marketing, and online reputation management. 

Recognized as an award-winning entity in the digital marketing space, they are known for their data-first approach. The agency serves a diverse clientele, ranging from large brands and franchises to small and medium-sized businesses. 

With a seasoned team offering comprehensive digital marketing services, Go Fish Digital ensures a holistic approach to online presence. 

Their experience with various business sizes and focus on data-driven strategies allows them to create effective and measurable marketing campaigns. 

However, their broad service range might not cater to businesses seeking highly specialized SEO services, and the comprehensive nature of their offerings could potentially be more than necessary for smaller or simpler digital marketing needs.

7. Windmill Strategy

Windmill Strategy is a B2B industrial web design and digital marketing agency that caters specifically to technical, industrial, life science, and manufacturing companies. 

Their specialized approach focuses on increasing visibility and engagement, strengthening branding, and generating high-quality leads to accelerate growth for businesses with complex offerings and long sales cycles. 

The agency offers a comprehensive range of services, from web design to digital marketing, ensuring a holistic approach to their clients’ needs. 

With an experienced team possessing deep expertise in B2B technical marketing, Windmill Strategy develops customized strategies tailored to address the unique challenges and goals of industrial companies. 

Their emphasis on generating high-quality leads, rather than simply increasing traffic, sets them apart in the B2B marketing landscape for technical industries.

8. 1Digital Agency

1Digital Agency is a leading eCommerce digital agency that has been providing comprehensive digital marketing, design, development, and support services since 2012. 

Specializing in crafting custom eCommerce solutions, they cater to businesses across various eCommerce sectors, focusing on delivering measurable results. 

With a team of over 50 digital marketing experts worldwide, 1Digital Agency offers a full range of services, from web design to digital marketing, ensuring a holistic approach to eCommerce needs. Their data-driven strategies and strong industry partnerships with major eCommerce platforms enhance their service capabilities. 

While their specialization in eCommerce is a significant strength, it may limit their appeal to businesses outside this sector. The agency’s comprehensive service offerings and global presence make them particularly suited for businesses seeking extensive eCommerce solutions.

9. Apexure

Apexure is a web design and marketing automation agency established in 2015, specializing in creating high-conversion websites and landing pages. 

Their approach combines data-driven design with a strong focus on increasing lead generation and conversions, aiming to accelerate business growth through effective web design and conversion rate optimization. The agency serves a global clientele, offering comprehensive services from web design to SEO and marketing automation. 

Apexure’s client-centric approach and emphasis on data-driven strategies have helped them build a reputation for delivering high-performing digital assets. 

As a relatively young company in the industry, Apexure brings fresh perspectives to web design and marketing automation, though they may have less experience compared to more established agencies.

What to Look For When Hiring a B2B SEO Consultant

The biggest thing to look for when hiring a B2B SEO consultant is based on your business goals.

Are you looking to build site-wide authority? Scale up content creation? 

Are you looking for a technical SEO consultant? Or even reverse declining organic traffic?

All of this will determine what kind of B2B SEO consultant you should hire.

Another factor to consider is your expected SEO budget.

Some SEO consultants have higher minimums, while others will take on just about anybody. Some offer hourly rates, while others only provide monthly retainers.

For B2B SEO consultants, you will likely have to pay a higher premium for their expertise.

Your SEO consultant should also have a solid understanding of Google Analytics too, helping you set up conversions and events that measure the success of your campaign.

The last thing to consider is the industry you’re in. While I primarily work with B2B clients, other SEO agencies, like WebFX, will take on just about anybody. 

Again, this will mostly come down to needs, but your industry will be important when considering a B2B SEO consultant to work with.

Don’t just partner with a digital marketing agency that “offers” SEO; find an SEO consultant who specializes in the B2B space. 

I may sound biased, but I can’t tell you how many SEO campaigns were wasted because their marketing agency didn’t know what they were doing. It’s a way too common occurrence in SEO.

Also important is to look at social proof. This means looking into things like:

• Case studies
• Customer reviews
• Existing client base and notable clients

And look at their content too:

• Read their blog
• Follow their YouTube channel
• Checkout out their social media profiles and their presence 
• Most importantly, check if their content is ranking

What B2B SEO Consultants Can Help With

While there may be some one-of-a-kind SEO consultants who can help with everything, most specialize in specific SEO areas.

Some may specialize in link building, while others specialize in content strategy.

Whatever it may be, you want to find an SEO consultant that meets your needs.

Before you start with SEO, you want to have a solid understanding of what you’re looking for and your business goals. 

Especially for B2B companies, you have to understand the specific goals that apply to your company. Not just overall goals.

When to Consider Investing In A B2B SEO Consultant

When you choose to invest in a B2B SEO consultant, you should know when is the right time to hire them. Ideally, you should start as soon as possible since SEO takes time to work, but when and how much you invest depends on things like:

• Company Size
• Annual Revenue
• Previous SEO
• Marketing Budget

Picking the Right B2B SEO Consultant

Now, you should have a general idea of the SEO providers that should be right for you.

All of it will come down to industry and budget.