B2B SaaS SEO Consultant
Helping B2B SaaS Companies Grow Their Revenue, Leads, and Organic Traffic All Through SEO
SEO Growth Support Without the Regular SEO Agency Headache
I’m a B2B SaaS SEO consultant who helps brands avoid generating more worthless organic search traffic and rankings.
Instead, I help SaaS companies design, develop, and execute SEO strategies that increase revenue, signups, and demos through organic search.
Building B2B SaaS Companies with SEO and Content Marketing
You don’t need another B2B SaaS SEO agency leading you on for another 6 months.
Acting like your SEO still needs more time to work.
My SaaS SEO services aren’t like that.
In a few cases, I’ve helped multiple SaaS companies increase their organic traffic and conversions in just 1 month.
That’s why my SEO campaigns always start with revenue driving quick wins.
Your time is money, and your SEO strategy needs to reflect that.
For every SaaS SEO consulting engagement, we always start with initial KPIs to determine what SEO success looks like for you.
This allows us to ignore things like domain authority and keyword rankings.
And instead, focus on SEO KPIs that matter, like:
- Sales Qualified Leads (SQLs)
- Organic Conversions
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Monthly Recurring Revenue (MRR) from Organic Leads
- Retention Rate of Organic Customers
- Churn Rate of Organic Customers
- Pipeline Velocity from Organic Leads
- Revenue Attribution to Organic Channels
- High intent, Non-Branded Traffic
If your SaaS SEO agency isn’t focusing on these KPIs, then it might be time to look elsewhere.
Grow Revenue Without Having to Rely on Additional Ad Spend
As a SaaS SEO consultant, my goal is to help you increase leads while reducing your acquisition costs.
This means relying on a more sustainable lead pipeline instead of overspending on paid ads.
For every content strategy and SaaS SEO project, long-term organic growth is the goal.
I’ll work closely with your internal team to build an inbound marketing strategy that leaves little room for error.
This means:
- Building authority and awareness on the right sites
- Targeting hyper-specific searches from your ICP
- Blending conversion rate optimization with search engine optimization
- Turning organic traffic into organic revenue
- Focusing on SEO for other search engines like ChatGPT and Perplexity, not just Google
Software companies need to target decision-makers, not high-volume keywords
SaaS companies can’t just wing their SEO strategy.
The entire B2B buyer’s journey has to be considered before you start with SEO.
And especially the customer awareness stages as your content strategy will be based around it.
This means targeting:
- Unaware Audiences: Create thought-leadership content to introduce SaaS buyers to problems they didn’t know existed, expanding their awareness.
- Problem-Aware Audiences: Publish data-driven blog posts or guides that highlight the severity and impact of their problem, positioning your SaaS as the logical next step.
- Solution-Aware Audiences: Showcase how solutions like yours can solve their problem with explainer videos, industry use cases, or benefits-focused blog posts.
- Product-Aware Audiences: Emphasize why your specific product meets their needs through detailed feature pages and lower funnel content.
- Most-Aware Audiences: Create comparison pages or tailored content to address objections and build trust as they finalize their decision.
Through these stages, I’ll work with your marketing team to build a content marketing funnel that targets each of these customer stages.
My SaaS SEO services can be demand generation focused, too.
I’ll work with your marketing and sales team to engage your ICP and generate demand for your brand.
I also work directly with my SaaS client’s SEO specialists so they can prioritize what actually matters.
And avoid what doesn’t, like following the latest SEO trends.
The goal of inbound marketing is generating qualified leads directly from your target audience.
SaaS SEO Strategies That Are Designed to Convert
I’m an SEO consultant with 4 years of experience working with B2B SaaS companies.
My SaaS SEO campaigns have generated hundreds of demos and signups for SaaS startups, which has equaled millions in ARR.
I have a few different service packages that are designed specifically for SaaS companies:
- SEO Consulting: If you want more guidance on your SEO strategy
- Fractional SEO: If you need more SEO support at the in-house level
- Full-Service SEO: If you want a consultant in the form of a SaaS SEO agency.
Within those packages, my SaaS SEO services include:
- SEO Strategy
- Technical SEO
- Audience Research and Keyword Research
- Link Building
- Content Optimization
- Content Creation
While SEO is my main service offering, I can help advise on:
- Conversion rate optimization
- Social media marketing
- Email marketing
- Organic growth
The goal is to get the most out of your SaaS SEO strategy.
My SEO campaigns always involve your marketing team to help identify buyer personas we can use to target right-fit buyers.
Buyers who are actively in the market for your solution.
Let me help build you a personalized SaaS SEO strategy.
What Sets Me Apart from Traditional Agencies
- Digital Marketing Strategies, Not Just SEO Strategies
- Increasing SQLs, not just MQLs
- Search Engine Results That Generate Revenue
- Content Strategies that Target the Entire Sales Funnel
- Audience Research, Not Just Keyword Research
- Organic Traffic Growth and Revenue Growth
Join My Fast-Growing Clients
About Me
I’m Taylor, and I’m a B2B SaaS SEO consultant based in Longmont, Colorado.
I work almost exclusively with B2B tech and SaaS companies.
These companies range from large enterprise companies to early stage startups.
My goal is to work with your marketing team to help you grow organic revenue in the most efficient way possible.
So avoid wasting time on pointless tactics, figure out where you can make the most impact.
Schedule a free strategy call with me to learn what opportunities you have.
Featured In
Testimonials
Taylor was really great. He offered us a quick review and then really delivered in detail what we have to do. Really dedicated person who puts an effort into making things work as easy as possible. Great working with him and super friendly!
Benjamin Talin
CEO at MoreThanDigital | Keynote Speaker | Board Member | Futurist | Government & Economic Policy Advisor | Published Digital Transformation Expert | Change Management Author | A. Professor
Abdullah Ali Tahir
Senior Digital Marketing Associate at AutoLeap
Kshitij Gulati
Helping brands go from 0 to 1Helping brands go from 0 to 1
Schedule a Strategy Call to Get Started with my SaaS SEO Services
Frequently Asked Questions about my SEO Services
What Does a SaaS SEO Consultant Do?
For most consulting projects, they usually involve:
Fixing broken SaaS SEO strategies
Shifting your attention on goals and priorities
Helping you reverse declining traffic
Putting the right resources in place to see success from SEO
Keyword research and audience research
Guidance on content marketing strategy.
This of course, depends on your:
Overall SaaS marketing goals
Typical sales process
In-house teams (content marketing teams, SEO specialists, SDRs)
Industry
Ideal buyer personas and target audience
What your previous SaaS SEO agency did for you
Who your organic search competitors are
My role as a consultant is to help you make better decisions with your SEO strategy and marketing efforts.
As for the specific SaaS SEO tactics I can manage, this includes:
Link building
Landing page optimization
Technical SEO
Content optimization
Content planning
Keyword research
Digital PR
While SEO is my main service, I can help in other areas of SaaS marketing if requested.
I can consult on most areas of inbound marketing, including:
Social media marketing strategy
Email marketing strategy
Video marketing strategy
I can also advise on Google Analytics and Google Tag Manager if you need help setting up conversion tracking.
What Can't an SEO Consultant Help With?
A consultant can be limited in a few areas.
Unlike a SaaS SEO agency, my consulting services don’t include content marketing.
While I do have higher SEO packages that include content creation, most SaaS companies prefer me to work directly with their writing team:
I can guide your writers on:
Audience research
Keywords to target
How to structure the content brief
What to include within the content (product images, style of writing, etc.)
Content optimization
If you don’t have a content team in place, then I would select my full-service SEO package, which includes content creation (and link building).
Most SEO agencies should leverage their content writing team.
They have a deep understanding of the product and will write in a way that your potential customers will understand.
In fact, this is the best way SaaS companies can see results from SEO.
External SEO agencies aren’t deep in the trenches with your product.
Your in-house team is.
So, the content output will be much better (for both SEO and the user) with just a little bit more guidance and direction.
You can view the packages on my pricing page to see which service might be right for you.
How Much Does an SEO Consultant Charge?
I have a few pricing packages for SEO consulting.
You can either do:
Base SEO Consulting: $2,000/month
Fractional SEO: $3,500/Month
Content Creation + Link Building: $6,500+
My SaaS clients seem to really prefer my fractional SEO service.
What Makes a Successful Consulting Engagement?
A successful SaaS SEO consulting project usually comes from collaboration and trust.
Both parties have to be willing to collaborate and commit time and energy to reaching a desired goal.
You also have to trust me as the SEO expert.
SEO campaigns can sometimes have a wrench thrown in them if you disregard the advice I’m giving you.
You also have to trust that Google’s search results can be volatile.
While we do understand what works, search results are never guaranteed.
How Long Does It Take to See Organic Results With You?
For most SaaS SEO strategies, we usually see results in 3 to 6 months.
Sometimes, we can see results in 1-3 months.
This all depends on your:
Blog content
Existing search engine rankings
Current sales funnel
Other digital marketing channels
Most top SaaS SEO companies focus on vanity.
For my SEO services, the goal is to turn search engine visitors into leads.
As it should be with any SaaS marketing strategy.
Can I Just Do an SEO Audit?
Yes, you can just do an SEO audit.
This audit acts as a:
ICP audit: Who will be targeted with these tactics?
Content marketing audit: Quick wins, content topics to target, underperforming content, product page updates
Technical SEO audit: Crawling/indexing issues, mobile usability, page speed.
Backlink audit: Broken links, easy wins, strategy.
Conversion rate optimization audit: Missing CTAs, missing social proof, missing sales enablement, etc.
My audits aren’t just automated reports from SEO tools either.
Each SaaS SEO audit is customized specifically for your website and what we can do to increase revenue.
These audits will focus on an overall goal and then include tactics that move us closer to that goal.
Depending on your other efforts, my audits will sometimes include advice on other areas of your inbound marketing strategy.
SEO doesn’t operate in a silo.
Especially for SaaS companies.
Effective SEO strategies start with your audience and creating relevant touchpoints for them.
Across all marketing mediums.
I’d recommend SEO audits for SaaS businesses that have a general idea of a strategy.
But need a more defined SEO roadmap in place.
What's the Difference Between a SaaS SEO Agency and SEO Consultant?
The one difference between me and other SaaS SEO agencies is that I take a personalized approach to your SEO strategy.
SEO agencies are great if you need to outsource content creation, but my SEO services help SaaS companies grow with their existing marketing team.
This involves working with your marketing team closely to:
Prioritize keyword research that targets terms with high intent
Shift their focus from search results to revenue
Create content that can be used for link building
See if technical SEO is even necessary
My SaaS SEO services are designed to be personalized to each company I work with vs applying a cookie-cutter SEO strategy across all accounts.
A SaaS SEO agency might be better if you:
Need support scaling content and links
Need more hands on deck
Have a solid strategy in place
An SEO consultant might be better if you:
Want a more personalized approach
Want to know exactly who you’re working with
Need help setting an initial strategy
I can help guide you in the right direction for some of the top SaaS SEO agencies if you decide to go that route.
It’s time to move away from SEO agencies that focus too much on random search rankings and organic traffic.
Instead, start with SaaS SEO services that prioritize revenue growth instead.
You need the right SEO consultant for your company.
And I’m here to help.
Should Most SaaS Companies Invest in SEO?
Not every SaaS company is going to see the value from SEO.
Whether it’s from a SaaS SEO agency or a consultant.
Digital marketing might work, but that doesn’t mean SEO will.
It’s much easier to create an effective SEO strategy if you have existing demand for your product/brand.
This allows SaaS companies to find searches where you can tie in your product’s use case as a solution for ICP-related pain points.
The goal is to target lower-funnel traffic coming from SEO and other marketing channels.
A successful SaaS SEO growth strategy like this only works based on your initial GTM strategy.
If your GTM strategy hasn’t been set, you risk wasting money from SEO further down the line.
There are a lot of variables that decide whether SEO is right for your SaaS.
Feel free to schedule a call with me, and I’ll give you an honest answer on whether SEO is a viable channel for you.